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~isPartOf:"Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse"
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B-to-B-Marketing
3
Bundling strategy
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Business-to-business marketing
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Leistungsbündel
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Competitive strategy
2
Deutschland
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Germany
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Eggers, Daniel
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Friedewald, Axel
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Garrel, Jörg von
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Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
Industrial marketing management : the international journal for industrial and high-tech firms
611
The journal of business & industrial marketing
235
Journal of business-to-business marketing
128
Journal of business research : JBR
100
SpringerLink / Bücher
89
Handbook of business-to-business marketing
35
Springer eBook Collection
35
Journal of marketing
33
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
25
Journal of the Academy of Marketing Science
22
Springer eBook Collection / Business and Economics
22
Gabler Edition Wissenschaft
21
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
Marketing intelligence & planning
16
Europäische Hochschulschriften / 5
15
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
15
Business-to-Business-Marketing
14
European journal of marketing : EJM
14
Gabler Edition Wissenschaft / Business-to-Business-Marketing
13
Journal of customer behaviour
13
Journal of personal selling & sales management : JPSSM
13
essentials
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
Field guide to case study research in business-to-business marketing and purchasing
9
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ECONIS (ZBW)
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Dienstleistungsportfolios wettbewerbsfähig gestalten
Nedeß, Christian
;
Friedewald, Axel
;
Eggers, Daniel
- In:
Industrie-Management : Zeitschrift für industrielle …
24
(
2008
)
2
,
pp. 19-22
Persistent link: https://www.econbiz.de/10003666738
Saved in:
2
Strategisches Marketing industrieller Dienstleistungsnetzwerke
Garrel, Jörg von
;
Reh, Daniel
- In:
Industrie-Management : Zeitschrift für industrielle …
24
(
2008
)
2
,
pp. 31-34
Persistent link: https://www.econbiz.de/10003666739
Saved in:
3
Erfolgreiches After Sales Service Management : durch einen strategie- und lebenszyklusorientierten Ansatz lassen sich Potenziale ausschöpfen
Wagner, Stephan M.
;
Zellweger, Thomas
;
Lindemann, Eckhard
- In:
Industrie-Management : Zeitschrift für industrielle …
23
(
2007
)
1
,
pp. 60-63
Persistent link: https://www.econbiz.de/10003428809
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