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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Internet"
~subject:"Online-Handel"
~subject:"Werbewirkung"
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Search: subject_exact:"Mundpropaganda"
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Consumer behaviour
Internet marketing
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Viral marketing
207
Virales Marketing
207
Social Web
117
Social web
117
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115
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99
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67
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32
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29
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word of mouth
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22
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online reviews
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social media
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16
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user-generated content
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Duan, Wenjing
3
Fossen, Beth L.
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Godes, David
3
Gopinath, Shyam
3
Law, Chun Hung Roberts
3
Mai, Feng
3
Proserpio, Davide
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Schweidel, David A.
3
Xie, Karen L.
3
Bapna, Ravi
2
Benbasat, Izak
2
Bilgihan, Anil
2
Bose, Indranil
2
Bradley, Graham L.
2
Cao, Huanhuan
2
Cenfetelli, Ronald T.
2
Chintagunta, Pradeep K.
2
Han, Jeongsoo
2
Hosanagar, Kartik
2
Kim, Jong Min
2
Kuksov, Dmitri
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Kwok, Linchi
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Lambrecht, Anja
2
Li, Xiaolin
2
Lin, Zhijie
2
Luo, Xin
2
Mayzlin, Dina
2
Narayan, Vishal
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Ofek, Elie
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Park, Sungsik
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Qahri-Saremi, Hamed
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Rui, Huaxia
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Shin, Woochoel
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Sparks, Beverley
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Tan, Yong
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Tellis, Gerard J.
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
International journal of contemporary hospitality management
Journal of management information systems : JMIS
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
145
Journal of retailing and consumer services
109
International journal of hospitality management
83
International journal of internet marketing and advertising : IJIMA
54
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
54
Tourism management : research, policies, practice
49
Journal of marketing communications
45
Psychology & marketing
42
Information systems research : ISR
39
Journal of hospitality marketing & management
38
Electronic commerce research
33
Journal of travel and tourism marketing
32
European journal of marketing : EJM
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
Journal of internet commerce
28
Cogent business & management
27
Journal of electronic commerce research : JECR
27
The journal of product & brand management
27
International journal of advertising : the quarterly review of marketing communications
26
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
26
International journal of advertising : the review of marketing communications
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
Journal of marketing
25
International journal of electronic marketing and retailing : IJEMR
24
Journal of advertising research
23
Journal of promotion management : innovations in planning and applied research
23
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
22
Journal of the Academy of Marketing Science
22
International journal of consumer studies
21
Marketing letters : a journal of research in marketing
21
Asia Pacific journal of marketing and logistics
20
The journal of services marketing
20
International journal of electronic commerce : IJEC
18
Journal of marketing research : JMR
18
International journal of technology marketing : IJTMkt
17
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ECONIS (ZBW)
172
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1
Disclosure in incentivized reviews : does it protect consumers?
Park, Sungsik
;
Shin, Woochoel
;
Xie, Jinhong
- In:
Management science : journal of the Institute for …
69
(
2023
)
11
,
pp. 7009-7021
Persistent link: https://www.econbiz.de/10014435450
Saved in:
2
Classifying travellers' requirements from online reviews : an improved Kano model
Zhao, Meng
;
Liu, Mengjiao
;
Xu, Chang
;
Zhang, Chenxi
- In:
International journal of contemporary hospitality management
36
(
2024
)
1
,
pp. 91-112
Persistent link: https://www.econbiz.de/10014483116
Saved in:
3
Impact of green marketing on peer-to-peer accommodation platform users' repurchase intention and positive word-of-mouth : mediation of trust and consumer identification
Huang, Songshan
;
Qu, Hua
;
Wang, Xuequn
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 691-712
Persistent link: https://www.econbiz.de/10014483762
Saved in:
4
Daily online review sentiment and hotel performance
Nicolau, Juan Luis
;
Xiang, Zheng
;
Wang, Dan
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 790-811
Persistent link: https://www.econbiz.de/10014483773
Saved in:
5
Examining the negative relationship between length of stay at a hotel and customer satisfaction : evidence from online customer reviews
Kim, Jong Min
;
Han, Jeongsoo
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4099-4116
Persistent link: https://www.econbiz.de/10014430082
Saved in:
6
Product recommendation and consumer search
Choudhary, Vidyanand
;
Zhang, Zhe
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 752-777
Persistent link: https://www.econbiz.de/10014365151
Saved in:
7
Impact of bot involvement in an incentivized blockchain-based online social media platform
Delkhosh, Fatemeh
;
Gopal, Ram
;
Patterson, Raymond A.
; …
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 778-806
Persistent link: https://www.econbiz.de/10014365155
Saved in:
8
The motivation paradox : understanding contradictory effects of awards on contribution quantity versus quality in virtual community
Banerjee, Shankhadeep
;
Bhattacharyya, Samadrita
;
Bose, …
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014434726
Saved in:
9
The effects of social media posts' characteristics on customer engagement : evidence from WeChat
Xu, Yue
;
Chen, Weiping
;
Ow, Terence T.
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014434728
Saved in:
10
Platform-centric vs. multi-party service failure : an examination of consumers' negative word of mouth about sharing economy platforms
Wu, Luorong
;
Liu, Qing
;
Ma, Shihan
;
Hanks, Lydia
- In:
International journal of contemporary hospitality management
35
(
2023
)
4
,
pp. 1332-1375
Persistent link: https://www.econbiz.de/10014280782
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