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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"International journal of electronic commerce : IJEC"
~person:"Han, Ingoo"
~subject:"Virales Marketing"
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
International journal of electronic commerce : IJEC
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The effect of on-line consumer reviews on consumer purchasing intention : the moderating role of involvement
Park, Do-Hyung
;
Lee, Jumin
;
Han, Ingoo
- In:
International journal of electronic commerce : IJEC
11
(
2007
)
4
,
pp. 125-148
Persistent link: https://www.econbiz.de/10003505779
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