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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Journal of marketing theory and practice"
~subject:"Relationship marketing"
~type_genre:"Case study"
~type_genre:"Textbook"
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Relationship marketing
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2
Agent-based modeling
1
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Betriebliches Informationssystem
1
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of marketing theory and practice
Social Branding : Strategien - Praxisbeispiele - Perspektiven
4
Customer-centric marketing strategies : tools for building organizational performance
2
Digital and social media marketing : a results-driven approach
2
International journal of electronic customer relationship management : IJECRM
2
A Marsh marketing text
1
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Business Collaboration : standortübergreifende Prozesse mit Business Software ; Praxislösungen im Detail ; Fallstudien, Konzepte, Modellierung
1
Cases on managing e-services
1
Customer relationship management and the social and semantic web : enabling cliens conexus
1
Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
1
E-business and telecommunications : 4th international conference ; revised selected papers
1
E-marketing ; Vol. 1
1
E-retailing challenges and opportunities in the global marketplace
1
Electronic retailing
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Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
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Financial institutions and development
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Fuzzy management methods
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Gabler Edition Wissenschaft
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Gabler Edition Wissenschaft / Kundenmanagement & Electronic Commerce
1
HRM and marketing orientation in the new era
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Handbook of research on effective marketing in contemporary globalism
1
Handbook of social media management : value chain and business models in changing media markets
1
Intelligent information systems
1
International journal of internet marketing and advertising : IJIMA
1
Internet economics
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Journal of business and psychology
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Journal of business strategy
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Journal of customer behaviour
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of international marketing and marketing research
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Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
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Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
1
Kundenabwanderung : Früherkennung, Prävention, Kundenrückgewinnung ; mit erfolgreichen Praxisbeispielen aus verschiedenen Branchen
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Collaborative brand attacks in social media : exploring the antecedents, characteristics, and consequences of a new form of brand crises
Rauschnabel, Philipp A.
;
Kammerlander, Nadine
;
Ivens, …
- In:
Journal of marketing theory and practice
24
(
2016
)
4
,
pp. 381-410
Persistent link: https://www.econbiz.de/10011600557
Saved in:
2
A model of customer relationship management and business intelligence systems for catalogue and online retailers
Phan, Dien D.
;
Vogel, Douglas R.
- In:
Information & management : the internat. journal of …
47
(
2010
)
2
,
pp. 69-77
Persistent link: https://www.econbiz.de/10003962462
Saved in:
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