//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Ameri, Mina"
~person:"Chae, Inyoung"
~person:"Kuksov, Dmitri"
~subject:"product assortment"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mundpropaganda"
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
product assortment
Viral marketing
4
Virales Marketing
4
Consumer behaviour
3
Konsumentenverhalten
3
Social Web
3
Social web
3
social media
2
word of mouth
2
Advertising effects
1
Brand image
1
Game theory
1
Innovation adoption
1
Innovation diffusion
1
Innovationsakzeptanz
1
Innovationsdiffusion
1
Internet marketing
1
Markenimage
1
Online-Marketing
1
Product differentiation
1
Produktdifferenzierung
1
Saatgut
1
Seed
1
Social network
1
Soziales Netzwerk
1
Spieltheorie
1
Spillover effect
1
Spillover-Effekt
1
Werbewirkung
1
advertising
1
consumer uncertainty
1
econometrics
1
expert recommendations
1
game theory
1
influencers
1
observed adoptions
1
product adoption
1
seeding
1
social learning
1
social networks
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
1
Language
All
English
1
Author
All
Ameri, Mina
Chae, Inyoung
Kuksov, Dmitri
Liao, Chenxi
1
Published in...
All
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Opinion leaders and product variety
Kuksov, Dmitri
;
Liao, Chenxi
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 812-834
Persistent link: https://www.econbiz.de/10012120909
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->