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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Ameri, Mina"
~person:"Chae, Inyoung"
~subject:"advertising"
~type_genre:"Aufsatz in Zeitschrift"
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Spillover effects in seeded word-of-mouth marketing campaigns
Chae, Inyoung
;
Stephen, Andrew T.
;
Bart, Yakov
;
Yao, Dai
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 89-104
Persistent link: https://www.econbiz.de/10011645777
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