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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Li, Dahui"
~subject:"Relationship marketing"
~subject:"Virales Marketing"
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Relationship marketing
Virales Marketing
Consumer behaviour
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Beziehungsmarketing
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Brand image
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Online impulse purchase
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Online-Handel
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Participation
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Perceived arousal
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Public self-consciousness
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Review spam
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Self-construal
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Li, Dahui
Chen, Qimei
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He, Yi
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Kim, Yong Jin
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Lin, Zhibin
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Ow, Terence T.
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Marketing letters : a journal of research in marketing
Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
1
Contemporary research in e-branding
1
Emerging markets, finance and trade : EMFT
1
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Effects of review spam in a firm-initiated virtual brand community : evidence from smartphone customers
Feng, Nan
;
Su, Zhenjing
;
Li, Dahui
;
Zheng, Chundong
; …
- In:
Information & management : the internat. journal of …
55
(
2018
)
8
,
pp. 1061-1070
Persistent link: https://www.econbiz.de/10011947025
Saved in:
2
Customer participation in virtual brand communities : the self-construal perspective
Wang, Yonggui
;
Ma, Shuang
;
Li, Dahui
- In:
Information & management : the internat. journal of …
52
(
2015
)
5
,
pp. 577-587
Persistent link: https://www.econbiz.de/10011341609
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