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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~person:"Chen, Leida"
~subject:"Brand management"
~subject:"Communication"
~subject:"Digitization"
~subject:"E-commerce"
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Understanding brand fan page followers' discontinuance motivations : a mixed-method study
Tang, Zhenya
;
Chen, Leida
;
Gillenson, Mark L.
- In:
Information & management : the internat. journal of …
56
(
2019
)
1
,
pp. 94-108
Persistent link: https://www.econbiz.de/10011990561
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