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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Social media advertising through private messages and public feeds : a congruency effect between communication channels and advertising appeals
Zeng, Fue
;
Wang, Ruijuan
;
Li, Stella Yiyan
;
Qu, Zhe
- In:
Information & management : the internat. journal of …
59
(
2022
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013271893
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