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~isPartOf:"Information economics and policy : IEP"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Fernsehprogramm"
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Fernsehprogramm
Film industry
14
Filmwirtschaft
14
Advertising effects
6
Film
6
USA
6
United States
6
Werbewirkung
6
Product Placement
4
Product counterfeiting
4
Product placement
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Produktpiraterie
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Copyright law
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Urheberrecht
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Advertising
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Comparison
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Competition
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Consumer behaviour
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Copyright
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Copyright infringement
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Immaterialgüterrechte
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Intellectual property rights
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Kino
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Konsumentenverhalten
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Movie theatre
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Movies
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Television programme
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Urheberrechtsverletzung
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Vergleich
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Werbung
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Wettbewerb
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movies
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2001-2003
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2005-2007
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Bollywood
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Brand management
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Börsenkurs
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Cable television
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China
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Bergquist, Kyle
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Choi, Sejung Marina
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Lee, Teajun David
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Information economics and policy : IEP
International journal of advertising : the quarterly review of marketing communications
Handbuch Unterhaltungsproduktion : Beschaffung und Produktion von Fernsehunterhaltung
12
Zur Ökonomie der Unterhaltungsproduktion
7
ADBI Working Paper
3
Journal of travel and tourism marketing
3
The American journal of economics and sociology
3
The journal of media economics
3
HWWA-Report
2
International screen industries
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
2
Reports and papers on mass communication
2
Tourism management : research, policies, practice
2
Working papers / ADB Institute
2
A BFI book
1
Advances in media, entertainment, and the arts (AMEA) book series
1
An American Enterprise Institute/Ballinger publication
1
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
1
Australasian marketing journal
1
BLM-Schriftenreihe
1
Champs visuels
1
Dimensionen öffentlichen Wirtschaftens : Festschrift für Rupert Windisch
1
Employee relations
1
Film, Fernsehen, Medienkultur
1
Global economic review
1
Global studies
1
HWWA-Report : Forschungsarbeiten von Mitarbeitern des Hamburgischen Welt-Wirtschafts-Archivs (HWWA)
1
International journal of arts management
1
International journal of networking and virtual organisations : IJNVO
1
International tax & business lawyer
1
Journal of advertising research
1
Journal of world trade : law, economic policy, public policy
1
Medien digital
1
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
1
Medienwissenschaft
1
New technology-based firms in the new millennium ; Vol. 9
1
Produktionspraxis
1
Quantitative multidisciplinary approaches in human capital and asset management
1
Reihe Medien-Skripten : Beiträge zur Medien- und Kommunikationswissenschaft
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Reihe: Marketing und Medien
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Exclusive content and platform competition in Latin America
Cuntz, Alexander
;
Bergquist, Kyle
- In:
Information economics and policy : IEP
60
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013426761
Saved in:
2
Young adults' responses to product placement in movies and television shows : a comparative study of the United States and South Korea
Lee, Teajun David
;
Sung, Yongjun
;
Choi, Sejung Marina
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 479-507
Persistent link: https://www.econbiz.de/10009301331
Saved in:
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