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~isPartOf:"Information systems : crossroads for organization, management, accounting and engineering : ItAIS: the Italian Association for Information Systems"
~isPartOf:"International journal of production research"
~isPartOf:"Open science publications of Access Marketing Management"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
~subject:"Football"
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Information systems : crossroads for organization, management, accounting and engineering : ItAIS: the Italian Association for Information Systems
International journal of production research
Open science publications of Access Marketing Management
Sport marketing quarterly : preferred journal of the Sport Marketing Association
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
Applied economics letters
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International journal of sport management and marketing : IJSMM
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Trikotsponsoring auf dem Prüfstand: wie Fußballfans Sponsoren beurteilen
Woisetschläger, David
;
Backhaus, Christof
; …
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
4
,
pp. 51-57
Persistent link: https://www.econbiz.de/10003910987
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