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~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of business environment : IJBE"
~isPartOf:"Journal of business research : JBR"
~person:"Moser, Christine"
~person:"Yu, Yifan"
~subject:"Business start-up"
~subject:"Virales Marketing"
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Information systems research : ISR
International journal of business environment : IJBE
Journal of business research : JBR
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ECONIS (ZBW)
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Using user- and marketer-generated content for box office revenue prediction : differences between microblogging and third-party platforms
Song, Tingting
;
Huang, Jinghua
;
Tan, Yong
;
Yu, Yifan
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 191-203
Persistent link: https://www.econbiz.de/10012038218
Saved in:
2
User-generated content? Get serious! : understanding the interactions between organisations and customers on social media
Moser, Christine
;
Eijkeren, Anouk van
- In:
International journal of business environment : IJBE
8
(
2016
)
3
,
pp. 284-306
Persistent link: https://www.econbiz.de/10012144802
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