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~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Social Software in Unternehmen"
~subject:"Electronic Commerce"
~subject:"Presseverlag"
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Presseverlag
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Information systems research : ISR
International journal of technology marketing : IJTMkt
Social Software in Unternehmen
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9
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
4
A Gower book
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Cuadernos de administración : quarterly publication of Facultad de Ciencias de la Administración, Universidad del Valle
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Digitale Transformation des Marketing
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ECONIS (ZBW)
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Tigerblood : newspapers, blogs, and the founding of information technology firms
Greenwood, Brad N.
;
Gopal, Anand
- In:
Information systems research : ISR
26
(
2015
)
4
,
pp. 812-828
Persistent link: https://www.econbiz.de/10011420843
Saved in:
2
Communicating local products on the web : a comparison between Italian and English-language blogs
Scorrano, Paola
;
Fait, Monica
;
Posato, Pierfelice
; …
- In:
International journal of technology marketing : IJTMkt
10
(
2015
)
4
,
pp. 381-395
Persistent link: https://www.econbiz.de/10011478463
Saved in:
3
Distinction and status production on user-generated content platforms : using Bourdieu's theory of cultural production to understand social dynamics in online fields
Levina, Natalia
;
Arriaga, Manuel
- In:
Information systems research : ISR
25
(
2014
)
3
,
pp. 468-488
Persistent link: https://www.econbiz.de/10010469118
Saved in:
4
Social Software - Einsatzpotenziale in Unternehmen
Döbler, Thomas
- In:
Social Software in Unternehmen
,
(pp. 7-10)
.
2007
Persistent link: https://www.econbiz.de/10003832222
Saved in:
5
Lokale Potenziale - Weblogs im Redaktionsmarketing deutscher Regionalzeitungsverlage
Büffel, Steffen
- In:
Social Software in Unternehmen
,
(pp. 111-122)
.
2007
Persistent link: https://www.econbiz.de/10003832276
Saved in:
6
Leser-Blatt-Bindung 2.0 : Social Software als Herausforderung und Chance für das Medienmanagement von deutschen Print-Marken
Hartmann, Bernd
- In:
Social Software in Unternehmen
,
(pp. 123-133)
.
2007
Persistent link: https://www.econbiz.de/10003832277
Saved in:
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