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~isPartOf:"Information systems research : ISR"
~isPartOf:"Journal of business economics and management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of international trade & commerce"
~language:"eng"
~person:"Pavlou, Paul A."
~subject:"Amazon.com Inc."
~subject:"Book trade"
~subject:"Online-Marketing"
~subject:"Theory"
~subject:"Viral marketing"
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Information systems research : ISR
Journal of business economics and management
Journal of business research : JBR
Journal of international trade & commerce
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On the spillover effects of online product reviews on purchases : evidence from clickstream data
Kwark, Young
;
Lee, Gene Moo
;
Pavlou, Paul A.
;
Qiu, Liangfei
- In:
Information systems research : ISR
32
(
2021
)
3
,
pp. 895-913
Persistent link: https://www.econbiz.de/10012669860
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