//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Information systems research : ISR"
~isPartOf:"Journal of marketing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Hosanagar, Kartik"
~subject:"Arbeitszufriedenheit"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Viral marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Arbeitszufriedenheit
Werbewirkung
Advertising
1
Advertising effects
1
Consumer behaviour
1
E-commerce
1
Electronic Commerce
1
Internet marketing
1
Konsumentenverhalten
1
Online retailing
1
Online-Handel
1
Online-Marketing
1
Personalisierung
1
Personalization
1
Productivity
1
Produktivität
1
Viral marketing
1
Virales Marketing
1
Werbung
1
average treatment effect
1
digital advertising
1
electronic commerce
1
product recommendation network
1
product recommendations
1
randomized field experiment
1
sponsored product advertising
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Hosanagar, Kartik
Ba, Sulin
1
Brooks, Gillian
1
Chen, Cheng
1
Chen, Jie
1
Connan Guesquière, Chantal
1
Dost, Florian
1
Fan, Wenjian
1
Feng, Yue
1
Fowler, Kendra
1
Haenlein, Michael
1
Hu, Yuheng
1
Huang, Lihua
1
Hughes, Christian
1
Kumar, Anuj
1
Libai, Barak
1
Liu, Zunli
1
Lu, Xianghua
1
Nian, Tingting
1
Phieler, Ulrike
1
Saenger, Christina
1
Simon, Françoise
1
Swaminathan, Vanitha
1
Thomas, Veronica L.
1
Tossan, Vesselina
1
Wei, Junlong
1
more ...
less ...
Published in...
All
Information systems research : ISR
Journal of marketing
Marketing letters : a journal of research in marketing
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Measuring the value of recommendation links on product demand
Kumar, Anuj
;
Hosanagar, Kartik
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 819-838
Persistent link: https://www.econbiz.de/10012118891
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->