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~isPartOf:"Information systems research : ISR"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Chen, Cheng"
~subject:"Arbeitszufriedenheit"
~subject:"Social web"
~subject:"Werbewirkung"
~subject:"television advertising"
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Information systems research : ISR
Marketing letters : a journal of research in marketing
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Examining the impact of television-program-induced emotions on online word-of-mouth toward television advertising
Nian, Tingting
;
Hu, Yuheng
;
Chen, Cheng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 605-632
Persistent link: https://www.econbiz.de/10012599905
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