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~isPartOf:"Information systems research : ISR"
~isPartOf:"Netspar industry series"
~language:"eng"
~person:"Kwark, Young"
~subject:"Book trade"
~subject:"Information value"
~subject:"Virales Marketing"
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On the spillover effects of online product reviews on purchases : evidence from clickstream data
Kwark, Young
;
Lee, Gene Moo
;
Pavlou, Paul A.
;
Qiu, Liangfei
- In:
Information systems research : ISR
32
(
2021
)
3
,
pp. 895-913
Persistent link: https://www.econbiz.de/10012669860
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