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~isPartOf:"Information systems research : ISR"
~isPartOf:"Netspar industry series"
~language:"eng"
~person:"Wu, Shinyi"
~subject:"Book trade"
~subject:"Information value"
~subject:"Online retailing"
~subject:"Virales Marketing"
~type:"article"
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Measuring product type and purchase uncertainty with online product ratings : a theoretical model and empirical application
Chen, Peiyu
;
Hitt, Lorin M.
;
Hong, Yili
;
Wu, Shinyi
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1470-1489
Persistent link: https://www.econbiz.de/10012805204
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