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~isPartOf:"Information systems research : ISR"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~person:"Ghose, Anindya"
~person:"Nepomuceno, Marcelo Vinhal"
~subject:"Book trade"
~subject:"Consumer behaviour"
~subject:"Produktinformation"
~subject:"Viral marketing"
~type:"article"
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Information systems research : ISR
The journal of consumer marketing
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How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories?
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Richard, …
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 197-210
Persistent link: https://www.econbiz.de/10003987459
Saved in:
2
Examining the relationship between reviews and sales : the role of reviewer identity disclosure in electronic markets
Forman, Christopher
;
Ghose, Anindya
;
Wiesenfeld, Batia
- In:
Information systems research : ISR
19
(
2008
)
3
,
pp. 291-313
Persistent link: https://www.econbiz.de/10003771596
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