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~isPartOf:"Information systems research : ISR"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~person:"Granados, Nelson"
~subject:"Book trade"
~subject:"Consumer behaviour"
~subject:"Produktinformation"
~subject:"USA"
~subject:"Viral marketing"
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The journal of consumer marketing
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Information transparency in business-to-consumer markets : concepts, framework, and research agenda
Granados, Nelson
;
Gupta, Alok
;
Kauffman, Robert J.
- In:
Information systems research : ISR
21
(
2010
)
2
,
pp. 207-226
Persistent link: https://www.econbiz.de/10003995704
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