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~isPartOf:"Information systems research : ISR"
~person:"Gerstmeier, Eva"
~person:"Kollmann, Tobias"
~person:"Kreutzer, Ralf T."
~person:"Smith, Michael D."
~person:"Tan, Yong"
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Internet marketing
6
Online-Marketing
6
Consumer behaviour
4
Konsumentenverhalten
4
Online retailing
4
Online-Handel
4
Social Web
4
Social web
4
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3
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sponsored search
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user-generated content
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(enterprise) microblogging
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Gerstmeier, Eva
Kollmann, Tobias
Kreutzer, Ralf T.
Smith, Michael D.
Tan, Yong
Ghose, Anindya
4
Kumar, Subodha
4
Animesh, Animesh
3
Chen, Jianqing
3
Feng, Juan
3
Oh, Wonseok
3
Pinsonneault, Alain
3
Qiu, Liangfei
3
Whinston, Andrew B.
3
Zhang, Xiaoquan
3
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2
Aggarwal, Rohit
2
Choi, Angela Aerry
2
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2
Han, Sang Pil
2
Hitt, Lorin M.
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Ho, Yi-Chun
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Ho, Yi-Jen
2
Hosanagar, Kartik
2
Jacob, Varghese S.
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Jiang, Zhenhui
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Kannan, Karthik
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Kwark, Young
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Liu, De
2
Lu, Xianghua
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Midha, Vishal
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Nian, Tingting
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Pant, Gautam
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Phan, Tuan Q.
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Adomavicius, Gediminas
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Information systems research : ISR
Lehrbuch
12
Springer eBook Collection
8
SpringerLink / Bücher
7
Studienwissen kompakt
4
essentials
4
Kohlhammer Edition Marketing
3
Springer eBooks / Business and Economics
3
Essentials
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Leitfaden Online-Marketing ; [Bd. 1]
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
BTE-Fachdokumentation
1
Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
1
Business Guides on the Go
1
Contemporary research in e-branding
1
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
E-Business kompakt
1
Edition Marketing
1
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
International journal of logistics : research and applications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of electronic commerce research : JECR
1
Journal of management information systems : JMIS
1
Journal of marketing research : JMR
1
Journal of retailing
1
Kelley School of Business Research Paper
1
MIS quarterly
1
Management information systems : mis quarterly
1
Marketing : ZFP ; journal of research and management
1
Quantitative marketing and economics : QME
1
Wirtschaft und Berufserziehung : W & B ; Zeitschrift für Berufsbildung und Bildungspolitik
1
Working Papers of the Institute of Management Berlin at the Berlin School of Economics and Law (HWR Berlin)
1
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ECONIS (ZBW)
6
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1
An empirical analysis of seller advertising strategies in an online marketplace
Sun, Haoyan
;
Fan, Ming
;
Tan, Yong
- In:
Information systems research : ISR
31
(
2020
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10012242419
Saved in:
2
A tangled web : should online review portals display fraudulent reviews?
Ananthakrishnan, Uttara M.
;
Li, Beibei
;
Smith, Michael D.
- In:
Information systems research : ISR
31
(
2020
)
3
,
pp. 950-971
Persistent link: https://www.econbiz.de/10012298138
Saved in:
3
Using user- and marketer-generated content for box office revenue prediction : differences between microblogging and third-party platforms
Song, Tingting
;
Huang, Jinghua
;
Tan, Yong
;
Yu, Yifan
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 191-203
Persistent link: https://www.econbiz.de/10012038218
Saved in:
4
Online cash-back shopping : implications for consumers and e-businesses
Ho, Yi-Chun
;
Ho, Yi-Jen
;
Tan, Yong
- In:
Information systems research : ISR
28
(
2017
)
2
,
pp. 250-264
Persistent link: https://www.econbiz.de/10011716893
Saved in:
5
Disconfirmation effect on online rating behavior : a structural model
Ho, Yi-Chun
;
Wu, Junjie
;
Tan, Yong
- In:
Information systems research : ISR
28
(
2017
)
3
,
pp. 626-642
Persistent link: https://www.econbiz.de/10011754100
Saved in:
6
Do organic results help or hurt sponsored search performance?
Agarwal, Ashish
;
Hosanagar, Kartik
;
Smith, Michael D.
- In:
Information systems research : ISR
26
(
2015
)
4
,
pp. 695-713
Persistent link: https://www.econbiz.de/10011420776
Saved in:
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