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~isPartOf:"Information systems research : ISR"
~person:"Gerstmeier, Eva"
~person:"Kollmann, Tobias"
~person:"Kreutzer, Ralf T."
~person:"Tan, Yong"
~subject:"Pricing strategy"
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Information systems research : ISR
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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ECONIS (ZBW)
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An empirical analysis of seller advertising strategies in an online marketplace
Sun, Haoyan
;
Fan, Ming
;
Tan, Yong
- In:
Information systems research : ISR
31
(
2020
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10012242419
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Online cash-back shopping : implications for consumers and e-businesses
Ho, Yi-Chun
;
Ho, Yi-Jen
;
Tan, Yong
- In:
Information systems research : ISR
28
(
2017
)
2
,
pp. 250-264
Persistent link: https://www.econbiz.de/10011716893
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