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~isPartOf:"Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies"
~isPartOf:"Research memorandum / METEOR"
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Stremersch, Stefan
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
Research memorandum / METEOR
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
ERIM report series research in management
19
Journal of marketing
16
ERIM Report Series Research in Management
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
MSI reports : working paper series
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Journal of marketing research : JMR
7
Marketing Science
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Industrial marketing management : the international journal for industrial and high-tech firms
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Serie Research Memoranda
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Services management : an integrated approach
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ERIM Inaugural Address Series Research in Management
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Explanatory frameworks : economics, geography, social analysis
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Handbook of research on new product development
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Journal of marketing research
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Journal of the Academy of Marketing Science
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Marketing Letters
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Marketing letters : a journal of research in marketing
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Operations research, Management science : OR MS ; the international literature digest
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Research Memoranda / Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
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Research Memorandum / Graduate School of Business and Economics (GSBE), School of Business and Economics
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Research memoranda / Vrije Universiteit, Faculteit der Economische Wetenschappen en Bedrijfskunde
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The connected customer : the changing nature of consumer and business markets
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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The successful launch and diffusion of new therapies
Landsman, Vardit
;
Verniers, Isabel
;
Stremersch, Stefan
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 189-223)
.
2014
Persistent link: https://www.econbiz.de/10010353575
Saved in:
2
Grassroots innovation : a promising innovation paradigm for pharmaceutical companies
Betz, Ulrich A. K.
;
Camacho, Nuno
;
Gerards, Michael
; …
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 119-148)
.
2014
Persistent link: https://www.econbiz.de/10010353579
Saved in:
3
Consumer preferences for mass customization
Dellaert, Benedict G. C.
;
Stremersch, Stefan
-
2004
Persistent link: https://www.econbiz.de/10002485613
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