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~isPartOf:"Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies"
~subject:"Entscheidung"
~subject:"Hospital"
~subject:"Medical treatment"
~subject:"Theorie"
~subject:"USA"
~type_genre:"Aufsatz im Buch"
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Medizinische Behandlung
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Pharmaceuticals
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2005–2010
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Camacho, Nuno
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Chan, Tat
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Landsman, Vardit
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Latimer, Robert
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Narasimhan, Chakravarthi
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Raghubir, Priya
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
Economic dimensions of personalized and precision medicine
7
Innovationen im Gesundheitswesen : rechtliche und ökonomische Rahmenbedingungen und Potentiale
3
Dienstleistungsmanagement im Krankenhaus ; 1
2
E-technologies: transformation in a connected world : 5th international conference, MCETECH 2011, Les Diablerets, Switzerland, January 23 - 26, 2011 ; revised selected papers
2
Impulse für das Management
2
Aktuelle Managementstrategien zur Erweiterung der Erlösbasis von Krankenhäusern : mit innovativen Versorgungsansätzen zur Erlösoptimierung
1
At the crossroads of crisis and opportunity : interdisciplinary conversations
1
Cases in innovative nonprofits : organizations that make a difference
1
Der Wunsch nach mehr Zusammenarbeit in der Patientenversorgung : Optionen und Grenzen der Entwicklung innovativer Versorgungsformen
1
Festschrift für Prof. Dr. J.-Matthias Graf von der Schulenburg : aktuelle versicherungs- und gesundheitsökonomische Beiträge
1
Gesundheitsökonomie : Bestandsaufnahme und Entwicklungsperspektiven
1
Global perspectives on technological innovation
1
Globalization and economic justice : from terrorism to global peace
1
Handbook of research on complexities, management, and governance in healthcare
1
Health econometrics
1
Innovating in practice : perspectives and experiences
1
Leadership and management in pharmacy practice
1
Logistics and supply chain management in the globalized business era
1
Managing emerging technologies for socio-economic impact
1
Market Access im Gesundheitswesen : Hürden und Zugangswege zur Gesundheitsversorgung
1
Marktforschung der Zukunft - Mensch oder Maschine? : Bewährte Kompetenzen in neuem Kontext
1
Measuring and modeling health care costs
1
Methods in product design : new strategies in reengineering
1
Modern healthcare marketing in the digital era
1
On the supply of medical services : four essays in empirical health economics
1
Personality, design and marketing : matching design to customer personal preferences
1
Production systems and supply chain management in emerging countries: best practices : selected papers from the International Conference on Production Research (ICPR) ; [5th International Conference on Production Research (ICPR) Americas 2010 held on July 21 - 23 in Bogotá, Colombia]
1
Research and development in e-business through service-oriented solutions
1
Social Branding : Strategien - Praxisbeispiele - Perspektiven
1
Sustainable development in organizations : studies on innovative practices
1
The analytics process : strategic and tactical steps
1
Topics in health economics
1
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1
Patient empowerment : consequences for pharmaceutical marketing and for the patient-physician relationship
Camacho, Nuno
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 425-455)
.
2014
Persistent link: https://www.econbiz.de/10010353553
Saved in:
2
Efficacy expectations and adherence : evidence of consumer biases and heuristics in pharmaceutical marketing
Ilyuk, Veronika
;
Irmak, Caglar
;
Kramer, Thomas
;
Block, …
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 315-344)
.
2014
Persistent link: https://www.econbiz.de/10010353558
Saved in:
3
Risk assessment : The consumer as an intuitive statistician
Raghubir, Priya
;
Latimer, Robert
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 287-313)
.
2014
Persistent link: https://www.econbiz.de/10010353561
Saved in:
4
The successful launch and diffusion of new therapies
Landsman, Vardit
;
Verniers, Isabel
;
Stremersch, Stefan
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 189-223)
.
2014
Persistent link: https://www.econbiz.de/10010353575
Saved in:
5
Evaluating the impact of treatment effectiveness and side effects in presribing choices
Chan, Tat
;
Narasimhan, Chakravarthi
;
Xie, Ying
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 171-187)
.
2014
Persistent link: https://www.econbiz.de/10010353576
Saved in:
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