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~isPartOf:"Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag"
~person:"Büschken, Joachim"
~person:"Jacob, Frank"
~person:"Woodside, Arch G."
~subject:"B-to-B-Marketing"
~subject:"Business-to-business marketing"
~subject:"Innovation management"
~subject:"Marktforschung"
~subject:"Theorie"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
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Büschken, Joachim
Jacob, Frank
Woodside, Arch G.
Voeth, Markus
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Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
Industrial marketing management : the international journal for industrial and high-tech firms
5
Business relationship management and marketing
1
Business-to-business marketing management : strategies, cases and solutions
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Field guide to case study research in business-to-business marketing and purchasing
1
Fundamentals of business-to-business marketing
1
Handbook of business-to-business marketing
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Journal of business-to-business marketing
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Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
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Aktuelle und zukünftige Forschungslinien für das Industriegütermarketing
Büschken, Joachim
;
Voeth, Markus
;
Weiber, Rolf
- In:
Innovationen für das Industriegütermarketing : …
,
(pp. 3-20)
.
2007
Persistent link: https://www.econbiz.de/10014558136
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