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~isPartOf:"Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag"
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Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
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Einfluss der neuen Medien auf das Industriegütermarketing
Albers, Sönke
;
Bielecki, André
- In:
Innovationen für das Industriegütermarketing : …
,
(pp. 405-424)
.
2007
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