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~isPartOf:"Innovations in SMEs and conducting e-business : technologies, trends and solutions"
~subject:"KMU"
~subject:"Online-Marketing"
~type_genre:"Aufsatz im Buch"
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Search: ("EU-Stabilitätspakt" OR "Soziale Sicherung" OR "Arzneimittelmarkt" OR "Internet") AND NOT isPartOf:Wirtschaftsdienst
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Online-Marketing
E-commerce
8
Electronic Commerce
8
SME
5
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3
Datensicherheit
3
Internet marketing
3
Social Web
3
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2
KMU-Marketing
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SME marketing
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Aufsatz im Buch
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English
8
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Barlow, Alexis
1
Beckett, Ronald C.
1
Castro Lozano, Carlos de
1
De Silva, Sam
1
El-Gohary, Hatem
1
Gaivéo, José
1
Given, Lisa M.
1
López Coronado, Miguel
1
Manarte, Nuno
1
McCann, Margaret
1
Rathi, Dinesh
1
Rowland-Campbell, Anni
1
Sainz de Abajo, Beatriz
1
Smith, Anne
1
Strahl, Paul
1
Teixeira, Mário Sérgio
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Torre Díez, Isabel de la
1
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Innovations in SMEs and conducting e-business : technologies, trends and solutions
Leitfaden Online-Marketing ; [Bd. 1]
31
Handbook of research on effective advertising strategies in the social media age
21
Social Branding : Strategien - Praxisbeispiele - Perspektiven
21
E-marketing ; Vol. 1
17
Handbook of research on integrating social media into strategic marketing
17
Internet advertising : theory and research
16
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
15
E-marketing ; Vol. 2
14
E-commerce adoption and small business in the global marketplace : tools for optimization
13
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
13
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
13
Pervasive advertising
13
E-marketing ; Vol. 3
12
The SAGE handbook of digital marketing
12
Cases on strategic social media utilization in the nonprofit sector
11
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
10
Advanced digital marketing strategies in a data-driven era
9
Customer engagement : contemporary issues and challenges
9
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
9
Marketing in the cyber era : strategies and emerging trends
9
New economy in kleinen und mittleren Unternehmen
9
Online-Marketing : Grundlagen - Planung - Durchführung - Messung
9
Contemporary research in e-branding
8
E-business issues, challenges and opportunities for SMEs : driving competitiveness
8
E-marketing in developed and developing countries : emerging practices
8
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
8
Strategic corporate communication in the digital age
8
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
8
Computer-mediated marketing strategies : social media and online brand communities
7
Developing digital marketing : relationship perspectives
7
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
7
Digital advertising : theory and research
7
Global perspectives on small and medium enterprises and strategic information systems : international approaches
7
Interdisciplinary management research XVI ; 1
7
New Developments in Online Marketing
7
Online reputation management in destination and hospitality : what we know, what we need to know
7
SMEs in the digital era : opportunities and challenges of the digital single market
7
The Routledge companion to advertising and promotional culture
7
The SAGE handbook of social media marketing
7
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ECONIS (ZBW)
8
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1
E-marketing : towards a conceptualisation of a new marketing philosophy
El-Gohary, Hatem
- In:
Innovations in SMEs and conducting e-business : …
,
(pp. 133-151)
.
2011
Persistent link: https://www.econbiz.de/10009405599
Saved in:
2
E-marketing
Manarte, Nuno
;
Teixeira, Mário Sérgio
- In:
Innovations in SMEs and conducting e-business : …
,
(pp. 187-203)
.
2011
Persistent link: https://www.econbiz.de/10009405592
Saved in:
3
Analysis of the variables which determine a good e-marketing strategy : the techniques most used during times of crisis
Sainz de Abajo, Beatriz
;
Torre Díez, Isabel de la
; …
- In:
Innovations in SMEs and conducting e-business : …
,
(pp. 152-168)
.
2011
Persistent link: https://www.econbiz.de/10009405598
Saved in:
4
Web 2.0 : an emerging and innovative solution for SMEs
Barlow, Alexis
;
McCann, Margaret
;
Smith, Anne
- In:
Innovations in SMEs and conducting e-business : …
,
(pp. 1-18)
.
2011
Persistent link: https://www.econbiz.de/10009405641
Saved in:
5
Key contracts needed for SMEs conducting e-business : a practical guide from a UK law perspective
De Silva, Sam
- In:
Innovations in SMEs and conducting e-business : …
,
(pp. 279-300)
.
2011
Persistent link: https://www.econbiz.de/10009405585
Saved in:
6
Market research 2.0 : an inclusive approach to understanding customers' needs
Given, Lisa M.
;
Rathi, Dinesh
- In:
Innovations in SMEs and conducting e-business : …
,
(pp. 169-186)
.
2011
Persistent link: https://www.econbiz.de/10009405596
Saved in:
7
SMEs e-business security issues
Gaivéo, José
- In:
Innovations in SMEs and conducting e-business : …
,
(pp. 317-337)
.
2011
Persistent link: https://www.econbiz.de/10009405583
Saved in:
8
Critical success factors to yield business benefits from semantic technologies
Beckett, Ronald C.
;
Rowland-Campbell, Anni
;
Strahl, Paul
- In:
Innovations in SMEs and conducting e-business : …
,
(pp. 205-223)
.
2011
Persistent link: https://www.econbiz.de/10009405590
Saved in:
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