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~isPartOf:"Innovations in international business"
~source:"econis"
~subject:"Japan"
~subject:"Japanese"
~type_genre:"Case study"
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Innovations in international business
A Productivity Press book
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Creative marketing for new product and new business development
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Long range planning : LRP ; international journal of strategic management
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Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR
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Japanese multinational enterprises in China : successful adaptation of marketing strateagies
Buckley, Peter J.
;
Horn, Sierk
- In:
Innovations in international business
,
(pp. 358-385)
.
2012
Persistent link: https://www.econbiz.de/10009634255
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