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~isPartOf:"Innovative Markenführung und -implementierung"
~isPartOf:"Jahrbuch Markentechnik"
~language:"deu"
~subject:"Buchverlag"
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Innovative Markenführung und -implementierung
Jahrbuch Markentechnik
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Marke ist geistige Energie : GU-Verlagsführung nach klugem Regelwerk
Kessler, Georg
- In:
Jahrbuch Markentechnik
8
(
2011/12
),
pp. 185-197
Persistent link: https://www.econbiz.de/10008737125
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