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~isPartOf:"Innovative Markenführung und -implementierung"
~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~language:"deu"
~person:"Langner, Tobias"
~subject:"Business-to-business marketing"
~subject:"Markenimage"
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Innovative Markenführung und -implementierung
Jahrbuch der Absatz- und Verbrauchsforschung
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Motorische Markenhandlungen : der vernachlässigte Zugang zum Markenaufbau
Langner, Tobias
;
Fischer, Alexander
- In:
Innovative Markenführung und -implementierung
,
(pp. 213-239)
.
2011
Persistent link: https://www.econbiz.de/10009349228
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