//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Innovative Markenführung und -implementierung"
~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~subject:"Supplier relationship management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand management"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Supplier relationship management
Brand management
40
Markenführung
40
Brand
10
Markenartikel
10
Brand image
8
Markenimage
8
Beziehungsmarketing
7
Relationship marketing
7
Deutschland
6
Germany
6
Consumer behaviour
5
Konsumentenverhalten
5
Erfolgsfaktor
3
Handelsmarke
3
Internet marketing
3
Market segmentation
3
Marketing management
3
Marketingmanagement
3
Marktsegmentierung
3
Online-Marketing
3
Store brand
3
Success factor
3
Theorie
3
Theory
3
B-to-B-Marketing
2
Business-to-business marketing
2
Communication
2
Consumer goods marketing
2
Kommunikation
2
Konsumgütermarketing
2
Lieferantenmanagement
2
Physical distribution
2
Product differentiation
2
Produktdifferenzierung
2
Social Web
2
Social web
2
Vertrieb
2
Advertising planning
1
Automated guided vehicle system
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Aufsatz im Buch
2
Book section
2
Language
All
German
2
Author
All
Griese, Ilka
1
Pick, Doreén
1
Werner, Angelique
1
Published in...
All
Innovative Markenführung und -implementierung
Jahrbuch der Absatz- und Verbrauchsforschung
Industrial marketing management : the international journal for industrial and high-tech firms
45
The journal of business & industrial marketing
15
Journal of business research : JBR
11
The journal of brand management : an international journal
9
The journal of product & brand management
9
SpringerLink / Bücher
7
Journal of strategic marketing
6
Journal of business-to-business marketing
5
Journal of retailing and consumer services
4
Aufbruch : Ingredient Branding schafft Werte
3
Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Marketing intelligence & planning
3
Omega : the international journal of management science
3
Springer eBook Collection / Business and Economics
3
Vertikales Marketing und Markenführung im Zeichen von Category-Management
3
Advances in business marketing and purchasing
2
Australasian marketing journal
2
Benchmarking : an international journal
2
Brand management ; Vol. 4
2
Business-to-business brand management : theory, research and executive case study exercises
2
Dienstleistungsmarken : Forum Dienstleistungsmanagement
2
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
2
Gabler Edition Wissenschaft
2
Gabler Research
2
Gabler Research / Unternehmenskooperation und Netzwerkmanagement
2
International journal of internet marketing and advertising : IJIMA
2
Journal of business market management : jbm
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Qualitative market research : an international journal
2
The journal of services marketing
2
The marketing review
2
Tourism management : research, policies, practice
2
Trademarks, brands, and competitiveness
2
4OR : a quarterly journal of operations research
1
Acta Universitatis Oeconomicae Helsingiensis / A
1
Applied Marketing Science / Angewandte Marketingforschung
1
Arbeitspapiere der Juniorprofessur für Dienstleistungsmanagement
1
Arbeitspapiere der Nordakademie
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
"Lass die Leute reden" : Erfolgsfaktoren und Herausforderungen von Social Media Marketing im B2B-Bereich
Werner, Angelique
- In:
Innovative Markenführung und -implementierung
,
(pp. 503-516)
.
2011
Persistent link: https://www.econbiz.de/10009349160
Saved in:
2
Ansätze der Markenführung von B2B-Unternehmen
Pick, Doreén
;
Griese, Ilka
- In:
Innovative Markenführung und -implementierung
,
(pp. 51-82)
.
2011
Persistent link: https://www.econbiz.de/10009349245
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->