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~isPartOf:"Innovative Markenführung und -implementierung"
~person:"Baumgarth, Carsten"
~person:"Keränen, Joona"
~person:"Malhotra, Naresh K."
~person:"Sheth, Jagdish N."
~subject:"Business-to-business marketing"
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Baumgarth, Carsten
Keränen, Joona
Malhotra, Naresh K.
Sheth, Jagdish N.
Binckebanck, Lars
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Innovative Markenführung und -implementierung
Industrial marketing management : the international journal for industrial and high-tech firms
13
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
4
Legends in marketing
4
Journal of business-to-business marketing
3
Journal of business research : JBR
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SpringerLink / Bücher
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Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
1
European journal of marketing : EJM
1
MIT sloan management review
1
Management decision : MD
1
Management kleiner und mittlerer Unternehmen : Stand und Perspektiven der KMU-Forschung
1
Marktorientierte Unternehmensführung
1
Psychology & marketing
1
Technovation : an international journal of technical innovation and entrepreneurship
1
The journal of business & industrial marketing
1
The journal of product & brand management
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ECONIS (ZBW)
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Nachhaltige Markenimplementierung im B-to-B-Vertrieb
Baumgarth, Carsten
;
Binckebanck, Lars
- In:
Innovative Markenführung und -implementierung
,
(pp. 335-354)
.
2011
Persistent link: https://www.econbiz.de/10009349214
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