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~isPartOf:"Innovative Markenführung und -implementierung"
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Innovative Markenführung und -implementierung
International journal of information systems and change management : IJISCM
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Markenführung als Erfolgsfaktor für einzigartige und konsistente Geschäftsmodelle
Sauter, Ralf
;
Wolf, Tim
- In:
Innovative Markenführung und -implementierung
,
(pp. 3-29)
.
2011
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