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~isPartOf:"Innovatives Markenmanagement"
~person:"Feddersen, Christian"
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Innovatives Markenmanagement
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Repositionierung von Marken : ein agentenbasiertes Simulationsmodell zur Prognose der Wirkungen von Repositionierungsstrategien
Feddersen, Christian
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2010
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1. Aufl.
Persistent link: https://www.econbiz.de/10008665232
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