//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Innovatives Markenmanagement"
~person:"Weers, Jan-Philipp"
~subject:"Beziehungsmarketing"
~subject:"Marketingmanagement"
~subject:"Theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand management"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Marketingmanagement
Theory
Brand image
1
Brand management
1
Consumer behaviour
1
Konsumentenverhalten
1
Markenführung
1
Markenimage
1
Perception
1
Theorie
1
Verbraucher
1
Wahrnehmung
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Hochschulschrift
1
Thesis
1
Language
All
German
1
Author
All
Weers, Jan-Philipp
Burmann, Christoph
3
Blinda, Lars
2
Krause, Juliane
2
Rößler, Ayla
2
Feddersen, Christian
1
Hundacker, Stefan
1
Warwitz, Claudius
1
more ...
less ...
Published in...
All
Innovatives Markenmanagement
Gabler Edition Wissenschaft / Innovatives Markenmanagement
1
SpringerLink / Bücher
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Markenimagekonfusion als Managementherausforderung : zum Problem einer gedächtnisbasierten und Point of Sale induzierten verwirrenden Wahrnehmung von Marken
Weers, Jan-Philipp
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003637067
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->