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~isPartOf:"Innovatives Markenmanagement"
~person:"Weers, Jan-Philipp"
~subject:"Marketingmanagement"
~subject:"Theory"
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Markenimagekonfusion als Managementherausforderung : zum Problem einer gedächtnisbasierten und Point of Sale induzierten verwirrenden Wahrnehmung von Marken
Weers, Jan-Philipp
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2008
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1. Aufl.
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