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~isPartOf:"Instrumentarium zur Bearbeitung segmentierter Märkte"
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Coca-Cola GmbH
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Gender studies
1
Geschlechterforschung
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Market segmentation
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Marktsegmentierung
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Public relations
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Sales promotion
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Verkaufsförderung
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Kürble, Peter
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Instrumentarium zur Bearbeitung segmentierter Märkte
Journal of retailing and consumer services
63
Journal of business research : JBR
60
Journal of retailing
46
Journal of promotion management : JPM
42
Journal of marketing research : JMR
35
Journal of marketing
24
Marketing letters : a journal of research in marketing
21
Journal of promotion management : innovations in planning and applied research
19
European journal of operational research : EJOR
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Psychology & marketing
16
SpringerLink / Bücher
16
The international review of retail, distribution and consumer research
16
Journal of the Academy of Marketing Science
15
European journal of marketing : EJM
14
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
Journal of marketing communications
12
Quantitative marketing and economics : QME
12
International journal of production economics
11
The journal of product & brand management
11
International journal of hospitality management
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Asia Pacific journal of marketing and logistics
9
The journal of consumer marketing
9
Working paper / National Bureau of Economic Research, Inc.
9
Gabler Edition Wissenschaft
8
Journal of advertising research
8
The service industries journal
8
Company and customer relations
7
Information systems research : ISR
7
International journal of production research
7
Journal of business economics : JBE
7
Journal of marketing management : MM
7
Journal of revenue and pricing management
7
Marketing : ZFP ; journal of research and management
7
NBER working paper series
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
The journal of personal selling & sales management : JPSSM
7
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ECONIS (ZBW)
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Marktsegmentierung mithilfe der Kommunikationspolitik
Kürble, Peter
-
2013
Persistent link: https://www.econbiz.de/10010239131
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