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~isPartOf:"Integration von Produkt und Service - auf dem Weg zum Lösungsanbieter"
~isPartOf:"Journal of service management"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Servitization"
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Search: subject_exact:"Bundling strategy"
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Servitization
Bundling strategy
71
Leistungsbündel
71
Industrie
15
Manufacturing industries
15
Business services
14
Unternehmensdienstleistung
14
Lieferantenmanagement
12
Organisatorischer Wandel
12
Organizational change
12
Supplier relationship management
12
Dienstleistungssektor
11
Service industry
11
Dienstleistungsmanagement
10
Preismanagement
10
Pricing strategy
10
Service management
10
Business model
8
Geschäftsmodell
8
B-to-B-Marketing
7
Business-to-business marketing
7
Theorie
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Theory
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Beziehungsmarketing
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Consumer behaviour
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Deutschland
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Germany
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Innovation
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Konsumentenverhalten
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Relationship marketing
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Services
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Capital goods industry
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Dienstleistung
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Innovation management
4
Innovationsmanagement
4
Investitionsgüterindustrie
4
Multinationales Unternehmen
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4
Organisationsstruktur
4
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Gebauer, Heiko
2
Kindström, Daniel
2
Kowalkowski, Christian
2
Ashman, Rachel
1
Bikfalvi, Andreas
1
Burton, Jamie
1
Classen, Moritz
1
Crespo, Nuno Fernandes
1
Dong, Yan
1
Favoretto, Camila
1
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1
Fu, Lin
1
Guedes, Maria João
1
Hacklin, Fredrik
1
Haldimann, Marella
1
Huikkola, Tuomas
1
Kohtamäki, Marko
1
Lizarelli, Fabiane Letícia
1
Mao, Hongyi
1
Marcinkevicius, Gediminas
1
Mendes, Glauco Henrique de Sousa
1
Patel, Pankaj
1
Raddats, Chris
1
Rauleckas, Rimantas
1
Saglam, Onur
1
Salonen, Anna
1
Saul, Caroline Jennings
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Sebatiani, Roberta
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Sun, Xiaohua
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Tunisini, Annalisa
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Integration von Produkt und Service - auf dem Weg zum Lösungsanbieter
Journal of service management
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
36
International journal of production economics
19
Journal of business research : JBR
15
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
13
Research technology management : RTM
9
Service business
7
International marketing review
6
Technovation : the international journal of technological innovation, entrepreneurship and technology management
4
Journal of service theory and practice : JSTP
3
Technological forecasting & social change : an international journal
3
International journal of operations & production management
2
International journal of physical distribution & logistics management : IJPD & LM
2
Journal of management & governance
2
Business process management journal
1
Central European journal of operations research
1
European journal of marketing
1
European journal of operational research : EJOR
1
European management journal
1
Global business and finance review
1
Human systems management : HSM
1
International business review : the official journal of the European International Business Academy
1
International journal of business and economics research : IJBER
1
International journal of production research
1
International journal of quality and service sciences
1
International review of economics & finance : IREF
1
Italian journal of marketing : ITJM
1
Japan and the world economy : international journal of theory and policy
1
Journal of business market management : JBM
1
Journal of engineering and technology management : JET-M
1
Journal of fashion marketing and management
1
Journal of industrial engineering and management : JIEM
1
Journal of industry, competition and trade : from theory to policy
1
Journal of innovation & knowledge : JIK
1
Journal of international entrepreneurship
1
Journal of management research
1
Journal of remanufacturing
1
Journal of science and technology policy management : JSTPC
1
Journal of small business strategy
1
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ECONIS (ZBW)
13
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1
What can satisfy customers in servitization? : service or goods innovation
Xiao, Xiaohong
;
Zhou, Chengxu
;
Mao, Hongyi
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2030-2046
Persistent link: https://www.econbiz.de/10014471880
Saved in:
2
When in Rome, do as the Romans do : can international marketing adaptation improve the association between servitization and profitability?
Guedes, Maria João
;
Crespo, Nuno Fernandes
;
Patel, Pankaj
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2197-2219
Persistent link: https://www.econbiz.de/10014471924
Saved in:
3
The impact of servitization on manufacturing firms' market power : empirical evidence from China
Zhang, Junnan
;
Sun, Xiaohua
;
Dong, Yan
;
Fu, Lin
;
Zhang, …
- In:
The journal of business & industrial marketing
38
(
2023
)
3
,
pp. 609-621
Persistent link: https://www.econbiz.de/10013539356
Saved in:
4
Service innovation in medical device manufacturers : does the digitalization matter?
Smania, Guilherme Sales
;
Mendes, Glauco Henrique de Sousa
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 578-593
Persistent link: https://www.econbiz.de/10013165195
Saved in:
5
The interplay between product innovation and servitization : the mediating role of digitalization
Vilkas, Mantas
;
Bikfalvi, Andreas
;
Rauleckas, Rimantas
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
11
,
pp. 2169-2184
Persistent link: https://www.econbiz.de/10013455393
Saved in:
6
Eight organizational enablers of digital service-sales ambidexterity in industrial firms
Classen, Moritz
;
Friedli, Thomas
- In:
The journal of business & industrial marketing
37
(
2022
)
11
,
pp. 2142-2155
Persistent link: https://www.econbiz.de/10013455410
Saved in:
7
Servitization as reinforcement, not transformation
Salonen, Anna
;
Saglam, Onur
;
Hacklin, Fredrik
- In:
Journal of service management
28
(
2017
)
4
,
pp. 662-686
Persistent link: https://www.econbiz.de/10011731216
Saved in:
8
Solution providers' strategic capabilities
Huikkola, Tuomas
;
Kohtamäki, Marko
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 752-770
Persistent link: https://www.econbiz.de/10011694223
Saved in:
9
Competing in business-to-business sectors through pay-per-use services
Gebauer, Heiko
;
Haldimann, Marella
;
Saul, Caroline Jennings
- In:
Journal of service management
28
(
2017
)
5
,
pp. 914-935
Persistent link: https://www.econbiz.de/10011801831
Saved in:
10
Resource configurations for services success in manufacturing companies
Raddats, Chris
;
Burton, Jamie
;
Ashman, Rachel
- In:
Journal of service management
26
(
2015
)
1
,
pp. 97-116
Persistent link: https://www.econbiz.de/10010504627
Saved in:
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