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~isPartOf:"Integration von Produkt und Service - auf dem Weg zum Lösungsanbieter"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of business & industrial marketing"
~person:"Vilkas, Mantas"
~subject:"Servitization"
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Integration von Produkt und Service - auf dem Weg zum Lösungsanbieter
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of business & industrial marketing
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The interplay between product innovation and servitization : the mediating role of digitalization
Vilkas, Mantas
;
Bikfalvi, Andreas
;
Rauleckas, Rimantas
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
11
,
pp. 2169-2184
Persistent link: https://www.econbiz.de/10013455393
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