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~isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"United States"
~type_genre:"Aufsatz im Buch"
~type_genre:"Case study"
~type_genre:"Conference proceedings"
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Social Web
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Social web
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Internet marketing
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Online-Marketing
13
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Germany
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E-commerce
8
Electronic Commerce
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German
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Emrich, Oliver
2
Fantapié Altobelli, Claudia
2
Hoffmann, Sascha
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Meise, Jan Niklas
2
Rudolph, Thomas
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Gropp, Thorsten A.
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Rösger, Jürgen
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
The Routledge companion to digital consumption
13
Internet advertising : theory and research
9
Contemporary research in e-branding
8
Handbook of social media management : value chain and business models in changing media markets
8
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
8
The connected customer : the changing nature of consumer and business markets
8
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
8
Global consumer behavior
7
Online consumer behavior : theory and research in social media, advertising, and e-tail
7
Strategies and tools for managing connected consumers
7
Transforming gaming and computer simulation technologies across industries
7
Consumer psychology in a social media world
6
Electronic retailing
6
Handbook of research on consumer behavior change and data analytics in the socio-digital era
6
Handbook of research on leveraging consumer psychology for effective customer engagement
6
Handbook of research on the platform economy and the evolution of e-commerce
6
Leveraging consumer behavior and psychology in the digital economy
6
Social media and crisis communication
6
Transforming e-business practices and applications : emerging technologies and concepts
6
Web technologies for commerce and services online
6
Advances in electronic marketing
5
Advertising, promotion, and new media
5
Aspekte der Digitalisierung in Banken
5
Cases on strategic social media utilization in the nonprofit sector
5
Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
5
Contemporary research in e-marketing ; 2
5
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
5
Harvard business review : HBR
5
Organizations and social networking : utilizing social media to engage consumers
5
Organizing the new industrial economy
5
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
5
Structural equation modeling approaches to e-service adoption
5
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
5
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
5
Wirtschaftsethische Fragen der E-Economy
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
4
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
4
Contemporary issues in social media marketing
4
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ECONIS (ZBW)
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1
Einsatzmöglichkeiten von Web 2.0-Instrumenten im Online-Handel und ihre Nutzung durch Konsumenten
Rudolph, Thomas
;
Emrich, Oliver
;
Meise, Jan Niklas
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 183-196)
.
2008
Persistent link: https://www.econbiz.de/10003762123
Saved in:
2
Einsatzmöglichkeiten von Web 2.0-Instrumenten im Online-Handel und ihre Nutzung durch Konsumenten
Rudolph, Thomas
;
Emrich, Oliver
;
Meise, Jan Niklas
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 183-196)
.
2007
Persistent link: https://www.econbiz.de/10003565836
Saved in:
3
Online-Auktionen : Chancen und Risiken aus Anbieter- und Nachfragesicht
Fantapié Altobelli, Claudia
;
Hoffmann, Sascha
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 295-314)
.
2008
Persistent link: https://www.econbiz.de/10003762171
Saved in:
4
Online-Auktionen: Chancen und Risiken aus Anbieter- und Nachfragersicht
Fantapié Altobelli, Claudia
;
Hoffmann, Sascha
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 295-314)
.
2007
Persistent link: https://www.econbiz.de/10003566466
Saved in:
5
Blogs und Foren : die neue Herausforderung für Unternehmen
Gropp, Thorsten A.
;
Rösger, Jürgen
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 347-353)
.
2008
Persistent link: https://www.econbiz.de/10003762187
Saved in:
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