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~isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~subject:"Customer integration"
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Customer integration
Social Web
19
Social web
19
Internet marketing
7
Online-Marketing
7
Customer service
4
Deutschland
4
Germany
4
Kundenservice
4
Online retailing
4
Online-Handel
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Consumer behaviour
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E-commerce
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Electronic Commerce
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Interactive media
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Interaktive Medien
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Konsumentenverhalten
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Preismanagement
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Pricing strategy
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Beziehungsmarketing
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Brand management
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Confidence
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Event marketing
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Event-Marketing
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Internet
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Kundenintegration
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Markenartikel
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Marketingmanagement
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Open source
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Relationship marketing
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German
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Hennigs, Nadine
2
Langner, Sascha
2
Wiedmann, Klaus-Peter
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Journal of business research : JBR
50
Journal of retailing and consumer services
23
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
16
Technological forecasting & social change : an international journal
15
The journal of brand management : an international journal
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
International journal of technology marketing : IJTMkt
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Research policy : policy, management and economic studies of science, technology and innovation
9
The journal of product & brand management
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
Journal of strategic marketing
8
SpringerLink / Bücher
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
Journal of marketing management : MM
7
Innovation: organization & management : IOM
6
International journal of hospitality management
6
International journal of innovation management
6
Journal of engineering and technology management : JET-M
6
Journal of service management
6
Marketing intelligence & planning
6
Technology analysis & strategic management
6
Technovation : the international journal of technological innovation, entrepreneurship and technology management
6
The journal of business & industrial marketing
6
The journal of services marketing
6
Asia Pacific journal of marketing and logistics
5
Contemporary issues in social media marketing
5
Handbook of social media management : value chain and business models in changing media markets
5
International journal of internet marketing and advertising : IJIMA
5
International journal of product development : IJPD
5
International journal of technology management : IJTM
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of management information systems : JMIS
5
Journal of marketing theory and practice
5
Journal of open innovation : technology, market, and complexity
5
Journal of promotion management : innovations in planning and applied research
5
Journal of service theory and practice : JSTP
5
Journal of travel and tourism marketing
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
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Collaborated Marketing : die motivationalen Treiber der konsumentenseitigen Beteiligung an Open Source-orientierten Marketingprojekten ; Ergebnisse einer explorativen Studie
Wiedmann, Klaus-Peter
;
Langner, Sascha
;
Hennigs, Nadine
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 127-149)
.
2008
Persistent link: https://www.econbiz.de/10003762118
Saved in:
2
Collaborated Marketing: die motivationalen Treiber der konsumentenseitigen Beteiligung an Open Source-orientierten Marketingprojekten : Ergebnisse einer explorativen Studie
Wiedmann, Klaus-Peter
;
Langner, Sascha
;
Hennigs, Nadine
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 127-149)
.
2007
Persistent link: https://www.econbiz.de/10003565777
Saved in:
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