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~isPartOf:"Interactive and multi-channel marketing"
~source:"econis"
~subject:"E-commerce"
~subject:"Marketing management"
~subject:"United States"
~type_genre:"Case study"
~type_genre:"Mehrbändiges Werk"
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Interactive and multi-channel marketing
Cases on strategic social media utilization in the nonprofit sector
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Crowdfunding : the corporate era
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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Case study and review
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Cultural sociology
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Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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Digital and social media marketing : a results-driven approach
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Digitale Kommunikation
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Entrepreneurship marketing : principles and practice of SME marketing
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Fallstudien zur Unternehmensführung
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Hamburger Materialien zur Medien-Information : Schriftenreihe zur Theorie, Methodik und Praxis der Medieninformationsarbeit
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Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
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Intelligent information systems
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of retail & distribution management
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International journal of sports marketing & sponsorship
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Journal of consumer behaviour : an international research review
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Lehrbuch
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Medien
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Virtual worlds and e-commerce : technologies and applications for building customer relationships
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Wiley & SAS business series
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Guerilla direct: the case for mental_floss
Maloney, Toby
;
Maloney, Melanie
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2007
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