Alic, Martina Bris; Alic, Alen - In: Interdisciplinary Management Research 10 (2014), pp. 26-37
This research will look into competitive advantages of the Croatian wood industry. The paper provides an explanation of … potential sources of competitive advantages as well as positive and negative aspects of the selected generic strategies … the impact of competitive advantages on the company’s market position and business success. The aim of the paper is to …