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~isPartOf:"Interdisciplinary approaches to product design, innovation, & branding in international marketing"
~subject:"Internationales Marketing"
~subject:"Messung"
~subject:"United States"
~type_genre:"Aufsatz im Buch"
~type_genre:"Reprint"
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Interdisciplinary approaches to product design, innovation, & branding in international marketing
Cross-cultural and critical perspectives on brands
5
Political marketing in the United States
4
Consumer brand relationships : meaning, measuring, managing
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Brand management ; Vol. 1
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Entrepreneurship in international marketing
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Foundations of corporate heritage
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Going global: implementing international business operations
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International marketing in the fast changing world
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Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
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Strong brands, strong relationships
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Trademarks, brands, and competitiveness
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21st century business practices : the evolving trends in India
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Advances in electronic marketing
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Are you ready? : preparing for international operations
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Aufbruch : Ingredient Branding schafft Werte
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Brand management ; Vol. 2
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Brand management in emerging markets : theories and practice
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Branded lives : the production and consumption of meaning at work
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Breaking new ground in theory and practice
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Case studies and conversations
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Case studies in Asian management
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Contemporary consumer culture theory
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Corporate brand and corporate reputation
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Creating a sustainable competitive position : ethical challenges for international firms
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Design thinking : integrating innovation, customer experience and brand value
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Does marketing need reform? : fresh perspectives on the future
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Enhancing knowledge development in marketing ; Vol. 21
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Handbook of brand relationships
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Handbook of social media management : value chain and business models in changing media markets
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Handbook on cross-cultural marketing
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Handbuch Markenführung ; Bd. 1
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Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
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Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
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Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
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Immaterielle Vermögenswerte : Bewertung, Berichterstattung und Kommunikation
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Innovation, technology, and market ecosystems : managing industrial growth in emerging markets
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International marketing ; Vol. 2
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Transferring corporate brand image to local markets : governance decisions for market entry and global branding strategy
Lee, Hannah S.
;
Griffith, David A.
- In:
Interdisciplinary approaches to product design, …
,
(pp. 39-65)
.
2012
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