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~isPartOf:"Intereconomics : review of European economic policy"
~isPartOf:"Journal of retailing"
~subject:"EU-Staaten"
~subject:"Sales promotion"
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EU-Staaten
Sales promotion
Verkaufsförderung
47
Arbeitsmarktpolitik
44
Labour market policy
44
EU countries
31
Consumer behaviour
30
Konsumentenverhalten
30
Außenwirtschaftsförderung
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Begg, Iain
3
Breugelmans, Els
3
Grewal, Dhruv
3
Ratchford, Brian Thomas
3
Sprott, David E.
3
Gallo, Elena
2
Kopalle, Praveen K.
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Maennig, Wolfgang
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Monroe, Kent B.
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Nordfält, Jens
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Roggeveen, Anne L.
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Wittig, Stephan
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Ailawadi, Kusum L.
1
Alcidi, Cinzia
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Allender, William J.
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Andor, László
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Busse, Matthias
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Campo, Katia
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Intereconomics : review of European economic policy
Journal of retailing
Kom / Kommission der Europäischen Gemeinschaften
131
Journal of retailing and consumer services
63
Journal of business research : JBR
59
Discussion paper series / IZA
41
Journal of promotion management : JPM
41
Journal of marketing research : JMR
35
Transfer : European review of labour and research ; quarterly review of the ETUI Research Department
33
Beschäftigung & Soziales / Beschäftigung & Europäischer Sozialfonds
26
Journal of marketing
24
Europe <Luxembourg> / Dokumente
23
Stellungnahmen und Berichte WSA / Wirtschafts- und Sozialausschuß der Europäischen Gemeinschaften
22
Marketing letters : a journal of research in marketing
21
Journal of common market studies : JCMS
20
EF / European Foundation for the Improvement of Living and Working Conditions
19
European journal of operational research : EJOR
19
Journal of promotion management : innovations in planning and applied research
19
WSI-Mitteilungen : Zeitschrift des Wirtschafts- und Sozialwissenschaftlichen Instituts der Hans-Böckler-Stiftung
19
European journal of industrial relations
18
IZA Discussion Paper
18
SpringerLink / Bücher
18
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Psychology & marketing
16
The international review of retail, distribution and consumer research
16
Journal of the Academy of Marketing Science
15
European journal of marketing : EJM
14
Stellungnahmen und Berichte WSA / Wirtschafts- und Sozialausschuß, Europäische Gemeinschaften
14
Working paper / National Bureau of Economic Research, Inc.
14
Discussion papers / Wissenschaftszentrum Berlin für Sozialforschung WZB, Abteilung Arbeitsmarktpolitik und Beschäftigung : Forschungsschwerpunkt Bildung, Arbeit und Lebenschancen
13
Employment policy from different angles
13
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
CESifo forum : a bi-monthly journal on European economic issues
12
Discussion paper / Centre for Economic Policy Research
12
Jahrbuch der europäischen Integration
12
Journal of marketing communications
12
Quantitative marketing and economics : QME
12
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ECONIS (ZBW)
78
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1
Healthy foods, healthy sales? : cross-category effects of a loyalty program promoting sales of fruit and vegetables
Panzone, Luca A.
;
Tocco, Barbara
;
Brečić, Ružica
; …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 85-103
Persistent link: https://www.econbiz.de/10014527095
Saved in:
2
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
3
The influence of corporate social responsibility appeals (CSRAs) on product sales : which appeal types perform better?
Choi, Sunhee
;
Duhan, Dale F.
;
Dass, Mayukh
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 115-135
Persistent link: https://www.econbiz.de/10014283365
Saved in:
4
The dark side of up-selling promotions : evidence from an analysis of cross-brand purchase behavior
Park, Chang Hee
;
Yoon, Tae Jung
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 647-666
Persistent link: https://www.econbiz.de/10013535719
Saved in:
5
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
6
Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Karsberg, John
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 81-98
Persistent link: https://www.econbiz.de/10012514575
Saved in:
7
Joint in-season and out-of-season
promotion
demand forecasting in a retail environment
Wolters, Jannik
;
Huchzermeier, Arnd
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 726-745
Persistent link: https://www.econbiz.de/10013270716
Saved in:
8
Is $ 0 better than free? : consumer response to $ 0 versus "free" framing of a free
promotion
Koo, Jieun
;
Suk, Kwanho
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 383-396
Persistent link: https://www.econbiz.de/10012420854
Saved in:
9
Consumer reactance to promotional favors
Bertini, Marco
;
Aydinli, Aylin
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 578-589
Persistent link: https://www.econbiz.de/10012495496
Saved in:
10
Identifying omnichannel deal prone segments, their antecedents, and their consequences
Valentini, Sara
;
Neslin, Scott A.
;
Montaguti, Elisa
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 310-327
Persistent link: https://www.econbiz.de/10012420846
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