Mehrabi, Amir; Islami, Hossein; Aghajani, Mojtaba - In: International Journal of Academic Research in Business … 4 (2014) 8, pp. 480-495
social media marketing on customers’ brand loyalty. In this regard, a conceptual framework which considered advertising … programs as marketing indexes in social media is presented. This was an applicable research in terms of its purpose, and a … social media marketing and customers’ brand loyalty. Furthermore, it was confirmed that there was a positive significant …