Shehu, Aliyu Mukhtar; Mahmood, Rosli - In: International Journal of Academic Research in Business … 4 (2014) 9, pp. 219-232
The objective of this study is to investigate the relationship between market orientation and business performance of small and medium enterprise (SMEs) in Nigeria. A quantitative method was used, employing a cross – sectional research design. The data were collected through the self –...