Jannesari, Mojgan; Ghorbani, Hassan; Haery, Fariddeddin … - In: International Journal of Academic Research in Business … 4 (2014) 2, pp. 299-309
Brand is an assurance that secures the companies’ performance. The companies’ effort for achieving better performance and recognizing the brand performance motivations is done in order to achieve better and stronger brand name. Intensity of the competition among companies in every industry...