Bakirtas, Hulya; Divanoglu, Sevilay Uslu - In: International Journal of Asian Social Science 3 (2013) 7, pp. 1522-1534
The study investigates the relationships among shopping motivation, customer satisfaction and customer loyalty … experimentation motivation has positive impact on both customer satisfaction and customer loyalty. However, value shopping motivation … does not have any impact on them. In addition, gratification motivation does not influence customer loyalty, and idea and …