Kenechukwu, S. A; Asemah, Ezekiel S.; Edegoh, Leo O.N. - In: International Journal of Asian Social Science 3 (2013) 4, pp. 951-959
Advertising is a force that makes it possible to sell more merchandise due to its persuasive nature. As a tool of marketing communication, advertising is the structured and composed, non-personal communication of information. It is usually paid for and usually persuasive in nature. The language...